Entrepreneur, creative technologist, and AI strategist. I build brands and digital products – and help companies shape AI transformation, strategically and operationally. Always practical, never academic.
I help organizations navigate AI transformation, from first assessment to operational deployment.
I spent 18 years as a senior consultant advising major organizations including DAX-listed companies on data intelligence and strategic communications. I know what it means to turn complex data into strategic recommendations that shape organizational decisions. I also know what happens when technology is introduced without the people, processes, or governance to support it.
That experience is not a detour. It is the foundation. Recognizing patterns in large datasets, translating findings into decisions, advising stakeholders who need clarity, not complexity: these are the same skills AI transformation demands. The tools have changed. The discipline has not.
I am not a specialist in one slice of AI. I work across the full stack: from strategy and stakeholder management to hands-on prototyping and enablement. Knowing how organizations work, how data flows, and how AI actually behaves in practice is what my approach is built on.
Driven by curiosity, I merge AI, software and design into cohesive concepts.
My work blends storytelling, visual precision, and systems thinking, from brand creation to product launch.
Philosophy
I believe that good design doesn't just look good; it changes how people think and feel. Every brand, product, or artwork I create aims to inspire self-expression, courage, and clarity.
Creative Technologist
Merging art, philosophy, and technology into cohesive brand experiences and digital products.
Systems Thinker
Building end-to-end solutions from brand strategy to technical infrastructure and automation.
AI Pioneer
Leveraging AI for content creation, automation, and innovative product experiences across industries.
Key Projects
A selection of work spanning digital products, AI, branding and fashion.
PDF Invoice Reader
Extract, verify and export invoice data
Role: Founder, Product Strategist & Full-Stack Developer•Timeline: June 2026
A focused utility tool for anyone who regularly processes incoming invoices. Upload a PDF — the tool extracts all relevant fields, automatically validates the totals for consistency, and prepares the data for export.
Project Highlights & Creative Process
•PDF upload with automatic extraction of sender, recipient, invoice number, date, line items, and amounts
•Automated amount validation: net + VAT is checked against the stated total — clear warning on any discrepancy
•Confidence levels (high / medium / low) per field — for targeted manual review rather than blind trust
•JSON export for accounting or ERP systems
•Supports German and English invoices
Next.js
Vercel
Claude
PDF.js
Situational Edge
Thesis Intelligence for the AGI Decade
Role: Founder, Product Strategist & Full-Stack Developer•Timeline: Ongoing · Active Development
An analytical intelligence dashboard for tech-industry professionals tracking Leopold Aschenbrenner's Situational Awareness Partners LP; a $13B AI-infrastructure hedge fund built on the thesis that the binding constraint of the AGI decade is not software, but physical bottlenecks: power, chips, cooling, and memory.
The Problem
Fragmented Intelligence: The fund's investment moves are legally public — buried across 45-day-delayed SEC 13F filings, opaque options notionals, and a 165-page foundational essay. No platform systematically aggregates and contextualizes these signals into a unified view.
Missing Translation Layer: Existing financial platforms surface raw data but fail to decode why the positions exist. Without mapping each trade to its underlying thesis, investors cannot distinguish a macro short from a long conviction and risk misreading billion-dollar put books as top holdings.
Project Highlights & Creative Process
The Solution:
Situational Edge transforms fragmented regulatory data into a structured thesis intelligence layer through three analytical dimensions:
•Data Decoding: Direct SEC 13F XML parsing with full Put/Call instrument awareness; QoQ delta tracking, quarter-over-quarter movers, a quarterly exposure timeline with regulatory AUM caveats, alpha vs. the S&P 500, and a hybrid Fund News Feed (SEC filings, holdings news, press).
•Thesis Mapping: Every position mapped to one of six bottleneck layers from the SA paper (Power, Silicon, GPU Cloud, AI Infrastructure, Optical, Storage). AI Insight (5-block, deterministic + LLM) and Strategy Commentary (CONVICTION / GAPS / SIGNAL) decode key moves, stacked conviction, and mixed expressions.
•Portfolio Intelligence: Interactive holdings map, QoQ movers, company context per ticker, sector allocation with drill-down filtering, and an instrument-aware chat that injects deterministic portfolio facts before LLM interpretation - so bearish put books are not misread as bullish holdings.
•Dark-only interface · monospace data display · compliance-aware framing · no recommendations · no copy-trading signals.
The result is not a trading tool. It is the map sophisticated investors need to form their own conviction about where AGI capex is likely to flow next.
Career Pathfinder AI
Strategic career transformation
Role: Founder, Product Strategist, Product Owner & UI/UX Designer•Timeline: In Development, closed early Alpha
Alpha Access: We are currently refining the Career Pathfinder logic with a selective group of professionals. Access the full strategic report with all features in exchange for direct feedback. Inquire here.
A strategic career transformation tool for knowledge professionals and corporate strategists. It orchestrates the pivot from legacy industries into future-proof sectors by decoding past experience into a new, high-growth professional identity.
The Problem
The Strategic Blind Spot: Professionals often know they want to leave their current field but cannot identify which high-growth roles actually match their underlying strengths. They lack a data-driven compass.
The Linguistic Barrier: Even if a target is found, their expertise remains "trapped" in the terminology of their old industry. Recruiters and ATS (Applicant Tracking Systems) fail to recognize the transfer value because the framing is outdated.
Project Highlights & Creative Process
The Solution:
The Career Pathfinder AI solves the dual challenge of professional stagnation and the "linguistic barrier" through a three-stage intellectual process:
•Abstraction: The system strips away industry-specific jargon to decode the raw core competencies hidden beneath legacy job titles.
•Identification: Based on this evidence, the AI identifies three precise career paths within high-impact, future-proof sectors, such as Tech, Sustainability, and Innovation, that offer the highest strategic fit for your unique expertise.
•Reframing: The candidate's entire professional history is translated into the specific language and "codes" of the target industry, turning an outsider into an instant insider.
•Aesthetic & Tonality: "Gallery Light" design system; direct, sovereign communication without marketing fluff.
The result is more than a job search; it is a tactical re-authorization of one's professional identity.
Build a minimalist SaaS platform that helps indie founders capture ideas, track progress, and transform creative chaos into clarity, merging structure, automation, and design focus in one seamless workspace. From concept to launch.
Project Highlights & Creative Process
•From concept to deployment: architected and delivered an MVP-ready product including database and core infrastructure.
•Implemented a landing page with problem/solution framing for the SaaS platform.
•Designed an intuitive interface for creative founders to track progress and insights effortlessly
Conceptualize, script, and produce a narrative-driven fan podcast that explores the world, characters, and atmosphere of the cult series Riverdale through engaging dialogue and immersive storytelling.
Project Highlights & Creative Process
•Developed a complete podcast concept, including character design, tone, and narrative structure
•Created two fictional hosts with distinct personalities, voices, and backstories to guide the listener experience
•Generated and refined dynamic podcast scripts with NotebookLLM and manual editing for natural, entertaining dialogue
•Designed and produced an animated landing page featuring original visuals and motion elements
•Created AI-generated portraits and background stories for the hosts to enrich the brand narrative
•Designed the official The Riverdale Chronicles podcast logo
•Edited and mastered all audio content for professional sound quality
•Published the podcast on Spotify and Apple Podcasts
NotebookLLM
ChatGPT
Midjourney
Audacity
50 Shades of Glam
AI-driven Web App Mini Game for Fashion Enthusiasts
Developed an interactive, AI-powered quiz that humorously determines how "glam" users are, a tongue-in-cheek digital experience merging fashion, personality, and creativity.
Project Highlights & Creative Process
•Conceptualized and designed a fully functional Web App Mini Game (quiz format) within one week
•Built the complete concept, gameplay logic, and responsive web app architecture
•Crafted a cinematic, mobile-first UI to deliver an intuitive and visually immersive experience
•Created all visuals, characters, and animations using prompt-based AI tools (Midjourney, Reve)
•Wrote all copy and in-game texts to ensure a cohesive brand voice and immersive storytelling
•Integrated an algorithm-based Glam Score to rate users' quiz results with playful irony
•Added a Challenge Mode for users to compete and share their scores in real time
•Developed a dynamic High-Score Board to foster engagement and replayability
•Combined AI-driven design, generative aesthetics, and rapid prototyping to simulate user interactions
Base44
Midjourney
Reve
React
SkinPlan – Skincare, Simplified for Men
Role: Founder, Product Strategist, Product Owner & UI/UX Designer•Timeline: In Development
Develop a digital skincare concept for men that delivers a personalized daily routine, combining AI-driven recommendations with simplicity and confidence.
Project Highlights & Creative Process
•Conceptualized brand identity and UX flow for an AI-powered skincare companion
•Designed UI prototype and early visual direction
•Explored AI-driven recommendations for skincare routines and lifestyle balance
•Aligned product narrative with empowerment and self-realization, translating "Stand out. Never hide." into wellness aesthetics
v0
Base44
ChatGPT
Claude
React
Early Startups
Bootstrapped ventures exploring social interaction, gamification, and mobile-first experiences.
SCOOP & FLIRDBIRD
Early Startups
SCOOP
Social Messaging App
Role: Founder, Product Visionary, Product Management, UI/UX Designer, Marketing and Business Development Manager•Teams: 3–4 cross-functional members per project•Timeline: 24 Months: From Idea to Beta (2016-2018)
Built a bootstrapped Android app for large-group visual communication, a playful, Snapchat-like experience for thematic groups. Users can respond to images with their own photos, without text, in public or private groups. Each topic has its own group, and users can create new ones. This approach predated similar functionality recently introduced by WhatsApp ("status reactions" on August 11, 2025) | Link.
FLIRDBIRD
Dating App for iOS
Role: Founder, Product Visionary, Product Management, UI/UX Designer, Marketing and Business Development Manager•Teams: 3–4 cross-functional members per project•Timeline: 24 Months: From Idea to Beta (2014-2016)
Developed a playful iOS dating app that lets users 'flirt' with people they encounter in public. Users can send selected compliments, and recipients with the app receive a notification. When a compliment is accepted, a 'match' is formed, enabling both users to start a conversation, similar to Tinder's interaction model.
Project Highlights & Creative Process
•Founded and bootstrapped both startups, leading full product development from idea to finished MVP/beta version
•Created brand concepts, names, and logos for both projects
•Used wireframes to map and visualize UI/UX flows throughout the development process
•Wrote comprehensive business plans covering product, business model, market and competition, marketing & sales, opportunities and risks, financial planning, user acquisition & growth roadmap
•Designed fully functional interfaces (Android & iOS) optimized for intuitive, playful, and visually immersive user experiences
•Developed innovative engagement mechanics:
•– Scoop: visual-only replies to images in public/private thematic groups, enabling playful group communication (pre-dates WhatsApp "status reactions")
•– Flirdbird: Use of geo-fencing to locate other users, gamified public flirting via selected compliments; notifications triggered for other app users, creating playful social interaction
•Created all visual design language, tone of voice, and onboarding flows
•Managed cross-functional teams (3–4 people) across design, development, marketing, and project management
•Oversaw full product lifecycle: concept, design, development, testing, launch, and iterative improvement based on user feedback
•Built and tested MVPs using lean startup methodology and rapid prototyping
•Developed marketing, growth, social media strategies, and community engagement tactics
•Created investor pitch decks, presented to investors, and pitched at investor events
•Focused on user-centric innovation, simplicity, and gamification while maintaining brand identity and playful aesthetics
Expertise & Focus
Core Competencies
Brand Design, Brand Strategy & Creative Direction
Marketing, Media Relations, Communication & Content Strategy
Product Management, Product Strategy & UX Systems
Full-stack product development using agentic coding environments. From idea to deployment: frontend, backend, authentication, databases, payments, and version control.
Fashion Design & Visual Concepting
AI, Automation & Agentic Software Development
Tools & Stack
Technologies and platforms I use to bring ideas to life.